
The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.
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The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.
The broadcasting arrangement is structured to provide for increasing revenues over the three-year cycle and the PCB expects to earn in excess of $200 million during this period, the press release said.
Addressing the signing ceremony, the premier called the agreement a “positive step”. He said that the deal will increase PTV’s coverage and quality, according to Radio Pakistan.