The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.
"The agreements were signed in the presence of Prime Minister Imran Khan who is a proprietor of the PCB. The broadcast deal will be for the 2020-2023 cycle," the PCB said in a statement.
The broadcasting arrangement is structured to provide for increasing revenues over the three-year cycle and the PCB expects to earn in excess of $200 million during this period, the press release said.
Addressing the signing ceremony, the premier called the agreement a “positive step”. He said that the deal will increase PTV’s coverage and quality, according to Radio Pakistan.
