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  • PCB Signs the Bumper Deal for PSL Broadcast With ARY and PTV
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PCB Signs the Bumper Deal for PSL Broadcast With ARY and PTV

Ahsan Nadeem January 10, 2022 1 min read
The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.

The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.

The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.
The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.

"The agreements were signed in the presence of Prime Minister Imran Khan who is a proprietor of the PCB. The broadcast deal will be for the 2020-2023 cycle," the PCB said in a statement.

The broadcasting arrangement is structured to provide for increasing revenues over the three-year cycle and the PCB expects to earn in excess of $200 million during this period, the press release said.

Addressing the signing ceremony, the premier called the agreement a “positive step”. He said that the deal will increase PTV’s coverage and quality, according to Radio Pakistan.

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