PCB Signs the Bumper Deal for PSL Broadcast With ARY and PTV

PCB Signs the Bumper Deal for PSL Broadcast With ARY and PTV

The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.
The Pakistan Cricket Board (PCB) announced on Wednesday that it has signed a three-year satellite broadcast deal with PTV Sports and a separate agreement to secure cable distribution with I-Media Communication Services.

"The agreements were signed in the presence of Prime Minister Imran Khan who is a proprietor of the PCB. The broadcast deal will be for the 2020-2023 cycle," the PCB said in a statement.

The broadcasting arrangement is structured to provide for increasing revenues over the three-year cycle and the PCB expects to earn in excess of $200 million during this period, the press release said.

Addressing the signing ceremony, the premier called the agreement a “positive step”. He said that the deal will increase PTV’s coverage and quality, according to Radio Pakistan.

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